WHAT ARE META TAGS FOR SEO
WHAT ARE META TAGS FOR SEO? Meta Tags are hidden codes or words that are written for search engines. Meta tags are shortcodes in words that show to search engines the significance of your web content. For example, how they should show it in the searching results. They, additionally, advise internet browsers how to show it to the visitors.
These tags tell the search engines about the content. It means the word you write in the meta description is the instructions for search engines about the actual content. Through meta description search engines understand your content or articles. To put it plainly, meta tags make it simpler for search engines to figure out what is the content and why it is important for SEO?
WHY META TAGS HAVE MUCH IMPORTANCE?
As recently explained, meta tags offer more insights regarding your webpage to search engines. Meta tags also optimize the user experience. Through meta description, it becomes easy to search the required results. They can be used to shine the main and most important features of your content. They make your website elegant in search results.
Search engines value a good user experience. That includes making sure that your site satisfies a user’s query as best as it possibly can. Meta tags help with this by making sure that the information searchers need to know about your site.
A few types of meta tags identify with page structure. Moreover, they make sure that your site is not difficult to explore. While other types of meta tags tell search engines what parts of your page are significant and which should be ignored.
There are multiple Meta tags that are being used by the blogger and website owners. But in this article, we will explore the most important meta tags. Let,s start the things one by one.
DIFFERENT META TAGS THAT IMPROVE THE SITE RANKING
Here in this section, we will guide you that what are meta tags for SEO and their importance. There are six types of Meta tags that are most important concerning the SEO point of view. Which are below
- META TITLE
- WRITING META DESCRIPTION
- MAKING ROBOTS META TAGS
- OPTIMIZATION OF HEADER TAGS (H1, H2, H3…)
- USING AIT TEXT
- CANONICAL TAGS
1. META TITLE
The meta title is the page title that search engines show in the search results. Such as Google and other search engines show in their searches. Examples of the meta Title is below;
The title tag is one of the primary things that users notice in the SERPs. It’s the title of your page that offers a see of what is the content of your site or blog. It’s significant as it appears in the search results. This implies that your title tag ought to be clear, illustrative, and generally not in excess of 60 characters. Your title tag isn’t only for your guests, but also it is the search engines that find your content.
2. Using Meta Description
The meta description sums up the page’s content. Search engines regularly use it for a piece of search in search results. The meta description is of equivalent significance to the title tag. That is why if the title tag is the title that shows up at the highest point of a search result, the meta description is the summary that shows under the title tags. This Picture will clear the confusion about Meta title and meta description. A meta description is in the red circle in this picture
The meta description ought to give a precise description of the content of your page. It is typically the component that decides whether the users will read your web page or not. So be careful to write your meta description. Following rules must be inculcated while writing a meta description.
How to write Meta Description
- Always write a unique meta description for each web page
- Summarize it carefully
- Do not give a generic overview
- Write something eye-catching for readers
- Match your content with your meta description
- Write your keywords in the meta description
- It should be 160 Characters only
Making Robots Meta Tags
- The meta robots tag tells search engines how and when they should crawl the site or your blog. The robots meta tag advises search engines which pages on your site ought to be indexed. If you want to index your web page in search engine, you will right Robots meta tags in such a manner. It is written in the following codes;
<meta name=”robots” content=”noindex, nofollow” />
On the other hand, if you want to index your web page from search engine crawlers, you to write it in the following manners
<meta name=”robots” content=”index, follow” />
- Now the questions arise why you want to index some page? On the other hand, you do not want to index some pages. The answer is very simple. Some pages need to index and some do not. For example tags and categories do not require to be indexed.
4. Using Alt Text
Picture optimization has become a vital component of\SEO, as it offers an extra chance to rank in the search results. Your images ought to be open to both search engines and individuals. Below the image show Alt Text;
Alt text can guarantee both of these things: it gives an alternative text if the picture or image doesn’t load properly. It also tells search engines what is the purpose of the picture or image on a specific web page or blog. You can also use keywords in the image of your web pages. But only do it if there is a need for doing so. Otherwise, avoid making keyword stuffing.
5. Header Tags (H1 H2 H3 & H4)
Header tags are essential for your content; so, they are the headings that you use to structure your page. Just as improving user experience and simplicity of reading, header tags can likewise help search engines in arranging what is the content on the particular webpage.
The use of header tags (from h1, h2 h3, and so on) speaks about the significance of each part of your web page. An H1 tag commonly means the page title or article feature, while h2 and another Heading tag such as h3, h4, and soo on fill in as subheadings to separate your content. It can be seen in this picture.
<link rel=”canonical” href=”http://example.com/” /> This is the canonical tag for a specific web page or blog. It is used for identical pages. If you have two same pages on your site, search engines cannot distinguish between the original page and the copy of this page.
Ultimately either Google penalizes your site or deranged your site. To avoid such a situation you have to give the instructions to the search engines through canonical tags. Canonical Tags define the path between the original and copy of this page.