What is Digital Marketing?

Digital Marketing

Digital Marketing has gained much importance over the last 3 Years. it has replaced traditional marketing. It does not matter where you are living, you can target your customers effectively. It has revolutionized our world with digitalization. If we analyzed the past, we would find the exact revolution of digital communication when Marconi invented the Radio and broadcasted the first radio signal in 1901. Nowadays all small and large businesses use online platforms to sell their products to the public.

Definition of Digital Marketing

Digital marketing, in plain wording, is about selling your product online, which is the total collection of all digital devices and the internet. Mostly, large and small scale businesses use digital media to target their potential customers. Search Engines like Google, Online Websites, Email marketing, and other social media channels such as Facebook all are digital media channels for digitalization.

Why Does Digital Marketing Matter?

In today’s digital world it has gained much importance for business. Suppose in the past businesses spent a large sum of capital on advertising for their products. But again they are too weak to target their desired customers. They used to waste their money displaying large billboards on roads and streets. Moreover, commercials on television are used to charge per second or minute which is unbearable for small businesses. All this practice eventually ends in smoke when they do not get the required sellout. Now the marketing landscape has converted into a digital world. Traditional marketing consists of printed media such as newspapers and commercials, a costly method for small businesses.

But digital marketing has a lot of opportunities for business because it is based on the internet and the digital world where a large number of audiences exist. Everyone is using digital devices such as android mobile phone laptops and iPhones. You have experience whenever you are playing games on your mobile and suddenly an advertisement runs and speaks about the specific brands of a company. This method holds less cost with larger output in larger customer targeting. it is also charged less compared to other traditional methods. That is why this type of marketing has much importance over traditional marketing.

Digital Marketing


Form of Digital Marketing:

  • Search Engine Optimization
  • Search Engine Marketing
  • Social Media Marketing
  • Affiliate Marketing
  • Pay Per Click
  • Email Marketing

1. Search Engine Optimization

Search Engine Optimization is a strategy or technique to rank your business website in search engines. The higher the rank of your websites, the higher the audience because your website will be on the first page of the search engines if you properly optimize your business website in search engines. Search engine optimization has two important factors: on-page SEO and off-page SEO. These all collectively enhance website traffic on search engines. The explanation is given below;

On-Page SEO:

On-page SEO optimizes the individual page of the website for ranking in search engines. Simply on-page SEO research on the most searched keywords and apply them on your website. For example, people searching for digital marketing and I am producing the same content for visitors. As I have written this article for my audience and it might be that you reached this page by searching for this information. In this way, you are giving more answers to questions of people and ranking higher in search engines. These focused words are called keywords that people mostly search for. For deeper insight, read my article about Keywords Google keyword Planner

Off-Page SEO

Off-page SEO is also part of Search Engine optimization. This activity is performed off the page or in an accurate way you can say it off the website. Now you are thinking about what is off the page SEO. Off-page SEO involves making backlinks from other high authority websites to boost your domain authority as well as page authority for optimization of your website.


Search Engine Marketing is a practice for advertising your websites as well as your product in search engines. Search Engine: Google provides a list of keywords in Google’s keyword planner in which company owners have to bid on different competitive keywords as desired by the website or product owners. Your bidding strategy defines your website ranking in search engines. To rank your websites you have to bid on low competition keywords. This is the right decision for a newly established online business that ultimately brings forth success for newbies. As you notice, some websites appeared on the first page of Google while the remaining websites appeared on the 2nd or last pages into search engines. Certainly, the websites that appear on the first page get more organic traffic than others with more revenue.

3. Social Media Marketing

Social media marketing is another form of digital marketing that is done through social media platforms such as Facebook, Instagram, YouTube, Linked In, Twitter, and many more that fall into this category. These channels are used for making brand awareness among the audience and getting more traffic for your websites. Today’s social media marketing has influenced the lives of the public. As you will notice, different companies like Amazon, Alibaba, Draz. pk, and other small businesses are advertising through social media marketing. Thousands of ads run a day to make the brand recognition the minds of customers through social media marketing.

4. Affiliate Marketing is a life-changing business

Affiliate Marketing is another model for promoting businesses. Under this method, a business owner hired a third party to promote his products for sale online. A third party will get a commission on each sell out of a product. Both Amazon and Alibaba are examples of affiliate marketing. If a website owner has sufficient traffic or audience on his website, he can promote the product on his websites for generating more and more revenue. Affiliate marketing has become a lucrative business nowadays.

5. Pay Per Click

In simple words, pay per click means to pay for each click. In other words, advertisers have to pay for each click on their ads displayed by Google or other search engines for advertising their products. There are different types of pay per click or PPC among them the most important is paid search ads. These ads are searched by people when they search for a specific product in a search engine like Google. These ads are also based on keywords. For example, when people search for the best shoes, different ads will be shown before them. Among them, if they click on a specific ad, advertisers have to pay for it to search engine

Email Marketing

Email Marketing is the most efficient way to hold an organic audience in the online world for the development of online businesses. It is an effective tool for Digital marketing strategy for sending emails to their targeted customers and consumers. Online businesses should collect the email from the users and use them for their marketing purposes. It is reliable and comparatively low cost compared to Search Engine Marketing because you have to pay less than that of a search engine to generate leads. You just have to make a list of collected email ID’s and send an email on it.


Research on digital marketing is improving day by day with the advancement of new technology. Technology Advancement has created many opportunities for the marketers along with some drawbacks, but these drawbacks can be minimized with the help of careful study to take the more and more advantages that is a careful study of customer’s demography and most searched keywords with exact SEO techniques.



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